Our Pledge

We pledge to give 10% of our annual profits to the Alzheimer's Society. In 2018, our founder's father passed away aged 60 after suffering with frontotemporal dementia for a couple of years. He was an inspiration, and without his entrepreneurial spirit that rubbed off on our founder this company wouldn't exist. We chose the Alzheimer's Society because they provide outstanding care and support services to people who've got dementia, and they also do vital research into developing a cure. You can read more about the Alzheimer's Society here.

Peter Anthony Jones
13th May 1957 - 7th April 2018